Follow your own design process.

My job is simp­le and sophisti­ca­ted, so it is pos­si­ble to descri­be and simp­le, and flowe­ry lan­guage. I love the feel and sophisti­ca­ti­on of its supe­rio­ri­ty. I like peop­le with a keen mind and at the same time easy to talk to. The­se qua­li­ties can be com­bi­ned per­fect­ly natu­ral. Howe­ver, things like peop­le look mise­ra­ble, if the­se pro­per­ties are con­nec­ted to them artificially.

Modern design and a lack of love dilet­tan­tism. Loo­king for such desi­gners, which all use a litt­le beau­ty and no mat­ter how much they loo­ked around eit­her; which you always want to do some­thing else. Desi­gners do not only image-makers, but also drea­mers who tell sto­ries and think. For me, all the things a good sto­ry is more important than its form.

The desi­gner must be an inter­pre­ter, and real and vir­tu­al needs must anti­ci­pa­te tho­se ques­ti­ons of peop­le that they do not think, and sud­den­ly ope­ned in the alrea­dy crea­ted objects.

For me, the design — it is the qua­li­ty of life. Good design has litt­le to do with trends. Tired of lis­tening to how he try to give the sta­tus of a fri­vo­lous fashion phe­no­me­non. In my opi­ni­on, the desi­gner should stri­ve to do more than sepa­ra­te things.

— Anto­nio Citterio

Mini­ma­lism has reached a cer­tain cri­ti­cal point, the top. Whe­re to go? I do not know. The main thing for the desi­gner — to crea­te things that are plea­sing to him, the work brings satis­fac­tion, and coope­ra­ti­on with the cus­to­mer — satis­fac­tion. We need to under­stand what the cus­to­mer wants, and to con­nect it with your wis­hes and pos­si­bi­li­ties. To crea­te some­thing out­stan­ding, we need the enthu­si­asm of both. I am a very hap­py per­son, becau­se I worked with won­der­ful cus­to­mers who have hel­ped me very.

• Design — is not how the object loo­ks, but how it works.
• Good design — is innovative.
• A good design — is as litt­le design as possible.
• Good design — aesthetic.

Think about the con­tent that you want to invest in a crea­ted object, and only then will form. The thing is your spi­rit. A spi­rit unli­ke forms hard copy.

Simple gallery

I want to crea­te beau­ti­ful things, even if it’s not necessa­ry for anyo­ne, as a fight against ugly things. This is my intention.

Fast, cheap and good — from the­se three things you should always choo­se two. If it’s fast and cheap, it will never be good. If it’s cheap and good, it will never work out quick­ly. And if it is good and fast, it will never come cheap. But remem­ber: of the three you still have to always choo­se two.