Thomas Hübner 

I don’t see mar­ket­ing, PR and cor­por­ate com­mu­nic­a­tions as silos, but as one sys­tem with shared goals. I design intern­al and extern­al com­mu­nic­a­tions, trans­late busi­ness object­ives into meas­ur­able actions and advise seni­or man­age­ment with ana­lyses, present­a­tions and clear recom­mend­a­tions – from pos­i­tion­ing to cross-media campaigns.

I cur­rently man­age eight brands in par­al­lel – cor­por­ate, product and online-shop brands – includ­ing cor­por­ate iden­tity and a con­sist­ent cor­por­ate lan­guage. Each brand keeps its own pro­file and still con­trib­utes to the big­ger pic­ture: from logo and claim devel­op­ment to work­shops in which I win teams over to the brand and its lan­guage. This includes media and brand budgets – with the aim that every euro demon­strably pays into aware­ness or leads.

Brand aware­ness lays the found­a­tion; leads make growth meas­ur­able. As pro­ject lead, I built an AI-sup­por­ted lead gen­er­a­tion pro­cess in Hub­Spot – from research and qual­i­fic­a­tion to clean data pro­cesses. The res­ult: a pre­dict­able stream of qual­i­fied leads that exceeds the tar­get many times over. For me, AI is not an end in itself but a lever: I select sys­tems and auto­mate work­flows, for example with Chat­G­PT and n8n, so that out­put and qual­ity grow together.

I lead stra­tegic ini­ti­at­ives from the first concept to meas­ur­able res­ults – report­ing dir­ectly to seni­or man­age­ment. In doing so, I am the link between IT, sales, per­form­ance mar­ket­ing, product own­ers, agen­cies and industry part­ners. I cla­ri­fy goals early, make respons­ib­il­it­ies trans­par­ent and build pro­cesses that scale. And where things get stuck, I roll up my sleeves myself.

My roots are in PR: as a con­sult­ant, I sup­por­ted B2B and B2C brands in FMCG, food, health­care, energy and retail – from media rela­tions and product launches to trade-fair PR. Today I am respons­ible for press, con­tent and dis­tri­bu­tion myself: thanks to AI-sup­por­ted pro­cesses, our press release out­put has doubled, the news­let­ter now goes out weekly instead of monthly, and we post on Linked­In up to twice a week. I also plan trade fairs, events and webinars – stra­tegic­ally and operationally.

A strategy is only as good as its exe­cu­tion. With my back­ground in com­mu­nic­a­tion design and plenty of hands-on exper­i­ence with Word­Press, Ele­ment­or, Shop­ware and Hub­Spot, I make ideas tan­gible quickly – wheth­er it’s a land­ing page, a brief­ing or a decision paper. Today I am respons­ible for sev­er­al cor­por­ate and brand web­sites, includ­ing media and sup­port portals, as well as the social media chan­nels. A selec­tion of earli­er work can be found in the portfolio.